Monday, 5 March 2012
1:00 PM – 2:30 PM (Eastern)
What can you do to find favor with grant funders and how do you even make them notice you – much less fund you? Your proposal is normally the first impression a grant funder has of your organization. Learn how to make the best impression you can so that funders will sit up and take notice. This is finally your opportunity to learn valuable tactics that will take your grant proposals from so-so to great! This CharityHowTo webinar, presented by Betsy Baker, President of YourGrantAuthority.com, will cover:
- What are the ten things grant funders always look for?
- What words should be avoided in proposals?
- What should be included in a stand-out cover letter?
- How can a proposal be formatted for maximum chance of funding?
- What steps can be taken to ensure grant continuation?
2:00 PM – 3:00 PM (Eastern)
Are you a representative of a nonprofit organization? Are you new to fundraising? Do you want to learn how the funding research process works, and what tools and resources are available? Learn how to become a better grantseeker in this Foundation Center webinar. This session will cover: what you need to have in place before you seek a grant; the world of grantmakers; the grantseeking process; and available tools and resources.
- Understanding the grant relationship
- Managing the grant process
- Tips for engaging the funder during the life of the grant
- Reporting on the grant, and preparing for the next one
Learn a basic planning process for diversifying your organization’s support. A successful nonprofit organization has diversified funding streams. If your organization has never developed a fundraising plan or calendar, this Foundation Center webinar is for you. It provides an overview of the process of strategically thinking through the components of a fundraising plan. You’ll learn how to:
- Conduct an assets inventory
- Develop a case statement
- Identify funding partners
- Prepare a fundraising plan and calendar
Monday, 19 March 2012
1:00 PM – 2:00 PM (Eastern)
What’s the difference between a Lincoln MKX and a Ford Edge? Marketing! The cars are virtually identical, but the Lincoln retails for $12,000 more. When you start to use the same marketing tactics the big companies do, your little silent nonprofit auction can start to realize some impressive gains. For some organizations, modest gains of 5% can mean thousands of dollars to your bottom line. In this CharityHowTowebinar, you’ll get practical “how-to” advice so you can transform your auction items into a pile of money. Enjoy loads of photos from successful (and not very successful) events so you know what to do (and what not to do). You’ll learn:
- Why a silent auction can’t be silent
- How to entice the best bidders (aged 40+) with more disposable income
- How to showcase items to ensure they sell for top dollar
- A helpful addition to your silent auction bid sheet that uses psychology to pull in bids
- How to get men away from the bar and onto the bid sheet
- How to make check out a better process for your volunteer
1:00 PM – 2:00 PM (Eastern)
Much of our work in nonprofit marketing and fundraising is about persuasion. How can we convince people to support our work with their time or money, or to change their own behaviors? It all starts with asking for what we need in a clear, convincing way. During this webinar – presented by Kivi Leroux Miller, president of Nonprofit Marketing Guide.com – you’ll look at three steps to making your ask work:
- Getting Your Call to Action Right
- Focusing on the Impact
- Asking, and Expecting a Yes
- Five ways that nonprofits frequently sabotage their asks
- Common nonprofit asks that are usually completely ineffective (like “support” and “help” and “partner with us.”)
- How to make your calls to action simple and clear
- How to take complicated asks and simplify them for your supporters, so they know where to begin and what to do next
- Combining what you need with what your supporters want
- How to get over some of the common fears about asking directly (e.g. it’s rude or pushy)
2:00 PM – 3:00 PM (Eastern)Learn the key components of a proposal to a foundation. For those new to proposal writing, this Foundation Center webinar will cover:
- How the proposal fits into the overall grantseeking process
- What to include in a standard proposal to a foundation
- Tips for making each section of your proposal stronger
- What funders expect to see in your proposal and attachments
- Tips for communicating with funders during the grant process
- Additional resources on proposal writing, including sample proposals
More and more funders prefer (or require) organizations to leverage their resources by collaborating with complementary partners. In a world where competition is often more common than cooperation, how do we navigate these waters? This Nonprofit Webinars session will showcase some successful collaborations that involved joint grantseeking, and offer pointers on how you can succeed too! Takeaways:
- Essential factors in selecting collaborators
- How to streamline the process of submitting joint proposals and reports
- Pitfalls to avoid
- The role of your board
- Why board members may be reluctant to fundraise and how to overcome these concerns
- Ways the board can participate in fundraising activities
- Tips for strengthening your fundraising board
- What is included under the “personnel” section and how to calculate it?
- What level of detail do you need to include for non-personnel expenses?
- How do you determine reasonable costs?
- What types of expenses are considered “overhead”?
- What other financial documents will funders want to see?
The single best way to achieve the greatest gift possible and deepen a donor’s relationship with your organization-is through a face-to-face solicitation. This Nonprofit Webinars session will provide you with the background, skills and techniques to help you prepare for the encounter and conduct the conversation that will move a giver to the next stage in becoming a life-long donor. Takeaways:
- Overcoming the Anxiety of Asking
- Sure Signs of Donor Readiness
- 15 Steps to Take to Prepare for the Solicitation
- Making a Face-to-Face Appointment
- The Drama of Solicitation
- Managing Objections
- What are the motivations behind corporate giving?
- What is the difference between a direct corporate giving program and a company-sponsored foundation and how does it affect my approach to research?
- What are the different pathways to partnership with a company?
- How can I match my organization’s needs with the interests of a corporation?
- How can I use the Foundation Center’s resources to locate corporate funders?